Elements of Direct Mail

23 Mar

There are many different elements that can be used in a direct mail package. The objective should be to attract the interest of the prospect and then maintain it long enough for them to accept the offer. The elements used in a direct mail package will vary according to the format selected for that promotion. There are some basic specifications that need to be determined on all elements. The specifications should be developed so that they coordinate with the design of all the elements in the package. http://bit.ly/GK8Glo

Posted by: The Printing House

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